PEAK & PATH

, Sheffield, UK

PEAK & PATH

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PEAK & PATH

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Hooch Spirits brand identity visuals showing bold typography, colour palette and playful graphic language.
Hooch Spirits brand identity visuals showing bold typography, colour palette and playful graphic language.

Details

Details

Details

Hooch Spirits

The Challenge: Create a new visual brand identity for the launch of Hooch Spirits, a bold new range of flavoured gins and rum, expanding their much-loved drinks line. Objectives: The new range needed to capture Hooch’s unmistakable attitude and energy as well as evolve the brand's on-shelf visual impact to appeal to not only its die-hard fanbase, but also a new, refined spirits audience.

BRAND

Hooch

Services

Brand Identity

Brand guidelines

Art Direction

Campaign Rollout

Packaging design

Tone Of Voice

Hooch Spirits ready-to-drink cans displayed together, showcasing colourful packaging and bold branding.
Hooch Spirits ready-to-drink cans displayed together, showcasing colourful packaging and bold branding.
Hooch Spirits social media graphic tiles using bold colours, typography and product imagery.
Hooch Spirits social media graphic tiles using bold colours, typography and product imagery.
Trade advertising layout for Hooch Spirits highlighting ready-to-drink cans and brand messaging.
Trade advertising layout for Hooch Spirits highlighting ready-to-drink cans and brand messaging.
Range of Hooch Spirits flavoured vodka cans arranged in studio setting with vibrant colour backgrounds.
Range of Hooch Spirits flavoured vodka cans arranged in studio setting with vibrant colour backgrounds.
Range of Hooch Spirits flavoured vodka cans arranged in studio setting with vibrant colour backgrounds.
Range of Hooch Spirits flavoured vodka cans arranged in studio setting with vibrant colour backgrounds.
Lifestyle image showing Hooch Spirits cans being enjoyed socially in a relaxed drinking setting.
Lifestyle image showing Hooch Spirits cans being enjoyed socially in a relaxed drinking setting.

Testimonial

Testimonial

Testimonial

"From the first glance, Hooch Spirits feels like a party. The playful design and vibrant colours draw you in before you even take a sip."

Marketing Manager at Hooch

Hooch Spirits branded campaign visual featuring bold colour blocks, spirits bottles, cocktail serves and flavour-led packaging.
Hooch Spirits branded campaign visual featuring bold colour blocks, spirits bottles, cocktail serves and flavour-led packaging.
Hooch Spirits outdoor advertising poster featuring product cans and playful campaign messaging.
Hooch Spirits outdoor advertising poster featuring product cans and playful campaign messaging.
Point-of-sale display for Hooch Spirits featuring stacked cans and bold retail branding.
Point-of-sale display for Hooch Spirits featuring stacked cans and bold retail branding.
Close-up detail of Hooch Spirits bottle packaging showing typography, colour and illustration elements.e-up detail of Hooch Spirits can packaging showing typography, colour and illustration elements.
Close-up detail of Hooch Spirits bottle packaging showing typography, colour and illustration elements.e-up detail of Hooch Spirits can packaging showing typography, colour and illustration elements.
Campaign billboard mockup featuring Hooch Spirits cans and playful headline messaging.
Campaign billboard mockup featuring Hooch Spirits cans and playful headline messaging.
Trade advertising layout for Hooch Spirits highlighting ready-to-drink cans and brand messaging.
Trade advertising layout for Hooch Spirits highlighting ready-to-drink cans and brand messaging.
Hooch Spirits social media graphic tiles using bold colours, typography and product imagery.
Hooch Spirits social media graphic tiles using bold colours, typography and product imagery.
Series of Hooch Spirits advertising posters showcasing different flavours and campaign headlines.
Series of Hooch Spirits advertising posters showcasing different flavours and campaign headlines.