PEAK & PATH

, Sheffield, UK

PEAK & PATH

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PEAK & PATH

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Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.
Person wearing black clothing carrying a black tote bag with a green globe-like geometric symbol, standing against a concrete wall in sunlight and shadow.

Details

Details

Details

Hooch Hard Seltzer

The Challenge: To break into the booming, and somewhat crowded, Hard Seltzer market. Hooch Hard Seltzer needed to stand out on the shelf, be unmistakably Hooch and become the go-to can of choice for a new generation of energetic but health-conscious drinkers. Objectives: To evolve the Hooch brand into a lighter, more contemporary space while retaining the energy and personality it’s known for. The visual identity needed to communicate freshness and clarity, which reflects the low-calorie promise, without losing the bold character that defines Hooch. The aim was to build instant recognition, own the flavour narrative within the seltzer category, and connect with an audience seeking fun without compromise.

BRAND

Hooch

Services

Brand Identity

Product Marketing

Packaging design

Tone Of Voice

White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
White outline of a spherical grid-within-a-globe icon followed by the word “Orbita” in white sans-serif type, centred on a smooth lime-to-forest green gradient background.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Bright lime drawstring fabric pouch on a matching green backdrop, printed with a bold white globe grid logo at its centre.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Round black-and-white outdoor sign mounted on a white bracket against a green background, featuring a white globe grid logo on a black face.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.
Three side-by-side logo variations: top left — black globe grid and “Orbita” on lime; top right — black globe grid and “Orbita” on white; bottom — white globe grid and “Orbita” on a dark green gradient.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.

Testimonial

Testimonial

Testimonial

"Scott captured the essence of our space perfectly, quiet confidence, thoughtful details, and a brand that doesn’t try too hard."

Head of Marketing at Hooch

Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.
Modern home office setup with a monitor, ergonomic chair, keyboard, and indoor plants near a window with blinds.