PEAK & PATH

, Sheffield, UK

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Trail runner wearing Lowe Alpine Aeon backpack crossing a wooden bridge in forest, lightweight technical daypack for running and hiking.
Trail runner wearing Lowe Alpine Aeon backpack crossing a wooden bridge in forest, lightweight technical daypack for running and hiking.

Details

Details

Details

Aeon Campaign

The Challenge: Launch Lowe Alpine’s most innovative backpack range - The Aeon. We needed to capture both technical excellence and boundless versatility in one unified campaign. Objectives: To build a creative platform around movement, adaptability, and innovation. Aeon becomes more than a product - it becomes a mindset. With its innovative Air Contour Carry System and Flexion Harness, it promises to perform without compromise. The Goal: Make that feeling tangible across every touchpoint.

BRAND

Lowe Alpine

Services

Brand Identity

Brand guidelines

Art Direction

Brand assets

Campaign Rollout

Exhibition Design

Logo design

Aeon logo branding by Lowe Alpine on red background, modern identity for lightweight technical outdoor backpacks.
Aeon logo branding by Lowe Alpine on red background, modern identity for lightweight technical outdoor backpacks.
Red Lowe Alpine Aeon technical daypack shown front-on, lightweight versatile backpack for hiking, running and biking.
Red Lowe Alpine Aeon technical daypack shown front-on, lightweight versatile backpack for hiking, running and biking.
Lowe Alpine Aeon Campaign strapline on black background with white text.
Lowe Alpine Aeon Campaign strapline on black background with white text.
Close-up of Lowe Alpine Aeon shoulder strap and ventilated Air Contour back panel, showing breathable mesh and ergonomic support.
Close-up of Lowe Alpine Aeon shoulder strap and ventilated Air Contour back panel, showing breathable mesh and ergonomic support.
Rock climber wearing Lowe Alpine Aeon backpack, demonstrating stability and freedom of movement on technical climbs.
Rock climber wearing Lowe Alpine Aeon backpack, demonstrating stability and freedom of movement on technical climbs.
Two hikers wearing Lowe Alpine Aeon backpacks on forest trail, versatile daypack for multi-activity outdoor adventures.
Two hikers wearing Lowe Alpine Aeon backpacks on forest trail, versatile daypack for multi-activity outdoor adventures.

Testimonial

Testimonial

Testimonial

"Scott took our thoughts and transformed them into a cohesive brand identity that our customers instantly connected with.”

Neil, Director at Lowe Alpine

Campaign message reading One pack Infinite possibilities, promoting the versatility of the Lowe Alpine Aeon backpack.
Campaign message reading One pack Infinite possibilities, promoting the versatility of the Lowe Alpine Aeon backpack.
Rear view of Lowe Alpine Aeon carry system with ventilated Air Contour back panel and adjustable harness.
Rear view of Lowe Alpine Aeon carry system with ventilated Air Contour back panel and adjustable harness.
Lowe Alpine Aeon outdoor advertising billboard featuring technical backpack and multi-activity imagery.
Lowe Alpine Aeon outdoor advertising billboard featuring technical backpack and multi-activity imagery.
Lowe Alpine Aeon poster highlighting technical daypack designed for running, biking, climbing and hiking.
Lowe Alpine Aeon poster highlighting technical daypack designed for running, biking, climbing and hiking.
Lowe Alpine Aeon product cubes showcasing Air Contour carry system and Flexion harness technology.
Lowe Alpine Aeon product cubes showcasing Air Contour carry system and Flexion harness technology.
Lowe Alpine Aeon hero campaign layout showing backpack used across hiking, running, biking and climbing.
Lowe Alpine Aeon hero campaign layout showing backpack used across hiking, running, biking and climbing.
Detailed view of Lowe Alpine Aeon backpack fabric, compression cords and attachment points.
Detailed view of Lowe Alpine Aeon backpack fabric, compression cords and attachment points.
Retail lightbox poster promoting Lowe Alpine Aeon backpack with Flexion harness and lightweight carry system.
Retail lightbox poster promoting Lowe Alpine Aeon backpack with Flexion harness and lightweight carry system.
Close-up of Lowe Alpine Aeon adjustable back length system with breathable mesh for ergonomic fit.
Close-up of Lowe Alpine Aeon adjustable back length system with breathable mesh for ergonomic fit.
In-store display illustrating Lowe Alpine Aeon Air Contour back system and Flexion harness benefits.
In-store display illustrating Lowe Alpine Aeon Air Contour back system and Flexion harness benefits.
Lowe Alpine Aeon E-Commerce Listing
Lowe Alpine Aeon E-Commerce Listing
Lowe Alpine Aeon Multilock attachment system detail for securing helmets, ice axes and equipment.
Lowe Alpine Aeon Multilock attachment system detail for securing helmets, ice axes and equipment.